Qualified introductions
Members are vetted before they join. Brokers receive introductions to individuals who have already experienced being onboard.
Brokerage & brands
Partnerships
For brokerages
A direct pipeline to qualified clients.
Digital acquisition channels for UHNW audiences have become increasingly ineffective. Programmatic advertising cannot reliably differentiate between those who follow yachting and those who own or charter. The result is wasted spend and poor conversion.
Armada operates differently. Members are KYC-verified, referred by existing members or board representatives, and have self-selected into a yachting-adjacent community. They are on board a yacht before a charter conversation begins.
Armada takes no commission on any charter or sale that results from a member introduction. All leads pass directly to the relevant broker or central agent.
No disruption to existing activity
Charter and sales calendars are unaffected. Armada operates only during idle periods and works alongside existing brokerage relationships.
No commission on results
Armada does not take a cut of any charter or sale. Introductions are passed directly to the broker.
“Once people experience being on the water with family or friends, it often becomes something they want to return to again and again.”
Steven Myers — Founder & CEO, YATCO