No disruption to existing activity
Charter and sales calendars are unaffected. Armada operates only during idle periods and works alongside existing brokerage relationships.
Brokerage & brands
Partnerships
For brokerages
A new category for the yachting industry.
Armada Club creates new demand through private member experiences, delivering qualified leads to brokers, brokerage houses, and partners without acting as a brokerage.
We do not take commission on any charter or sale resulting from a member introduction. All qualified leads are passed directly to the relevant broker, brokerage house, or partner.
The model also creates a new revenue stream for the industry, with 90% of all experience revenue going to the central agent through onboard dining and wellness activations.
Armada Club is now open to brokerage houses looking to access new UHNW audiences through considered, members-only yacht experiences.
No commission on results
Armada does not take a cut of any charter or sale. Introductions are passed directly to the broker.
Members’ events & sponsorships
Co-hosted moments across the circuit.
Armada partners with cultural institutions, family-office networks, and complementary luxury brands to co-host members’ events across the circuit. Each appearance is built around a shared sensibility, provenance, craftsmanship, and quiet excellence, and forms part of the club’s broader cultural calendar.
Recent collaborations include driver and car sponsorship of a 1926 Bugatti Type 35 at the 15th Grand Prix de Monaco Historique, an evening reception aboard MY Ad Astra at the Palm Beach International Boat Show with Pacta Relations, and a speaking appearance at the Global Superyacht Summit in Miami.
“Once people experience being on the water with family or friends, it often becomes something they want to return to again and again.”
Steven Myers, Founder & CEO, YATCO