The industry
The superyacht industry has grown consistently for two decades. The fleet is larger, newer, and better equipped than at any point in its history. And yet the fundamental commercial model — ownership and charter — has barely changed. Armada introduces the category that the fleet has been waiting for.
6,174
Superyachts over 30m globally
Lumenautica, 2025
36%
Commercially registered for charter
Fraser Yachts, 2025
7 months
Average idle time per year per vessel
Industry estimate
230+
New deliveries expected in 2026
Monaco Yacht Show Market Report
83% of family offices cite cybersecurity and surveillance as top concerns. Public hospitality settings — restaurants, hotels, clubs — have become increasingly impractical for a significant portion of the UHNW community. The demand for genuinely private, trusted spaces is at an all-time high.
The global superyacht fleet over 24 metres now stands at 3,829 vessels, growing 7.4% year on year. More yachts, more idle time, more crew, and more owners looking for ways to make the economics work between charter seasons.
Until now, access to a superyacht required ownership, a charter agreement, or an owner's invitation. Armada creates a third model — membership — that is distinct from both, regulated differently, and suited to an entirely different kind of client.
More private members' clubs have opened in the past four years than in the previous three decades. The appetite for curated, private access to exceptional spaces is being demonstrated across every luxury vertical.
Armada members are drawn from across the UHNW community, unified by a shared need for privacy, quality, and discretion.
UHNW individuals
510,810 ultra-high-net-worth individuals globally. A community whose privacy needs are not adequately served by public hospitality.
Family offices
Discreet venues for sensitive meetings, away from hotel lobbies and restaurant floors. Fully controlled guest lists, no shared walls.
Business principals
High-stakes negotiations benefit from neutral, private settings. Armada venues leave no public booking trail.
Private collectors & patrons
Dinners, cultural gatherings, and private viewings hosted onboard in locations that define the event.